At Ecological Fibers, we ask you to think outside of the box. Literally.
Research has shown that roughly one third of product decision-making is made based on packaging. This means that packaging design and quick brand recognition is just as important as the product within.
Acting as the face of the company, the package is often a brand’s most important marketing tool. This first point of contact provides a lasting impression of not only the product, but of the manufacturer as a whole. And in today’s retail culture, nothing is worth more than that first impression.
The way a box looks on the shelf should catch a potential buyer’s attention within seconds, and the way the package feels in their hands can provoke an even greater emotional response. A soft matte finish might evoke a sense of organic cleanliness… Where a heavy, crisp embossing pattern may display a greater perception of luxury. The simple incorporation of an embossing into a finished piece can elevate an otherwise static design to one that provides a truly unique and memorable experience for your customer
Proper synchronization of texture and color in brand packaging is a simple way to drive sales and increase perceived value, thus boosting the average consumer’s likelihood of making that purchase. It is also a surefire way to increase brand identity and help individualize and separate your product.